2013년 6월 21일 금요일

MIS SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문)

MIS SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문)
[MIS] SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문).pptx


목차

What is S.P.A ?
Types of S.P.A
Success case1 – Zara
Success case2 - UNIQLO
How to success GAP


본문
Specialty store retailer of Private label
Apparel


Characteristics

VM(visual merchandising) strategy

Fast fashion

Small Batch planning & flexible production

Speed
Characteristics

Maker type
Vertical Integrated system
Catch what customer need
Decreasing distribution cost
Effectiveness
Huge Capital




본문내용
success GAP

About S.P.A
Introduction
type
Success case
Failure case
How to success
Introduction
Type
Specialty store retailer of Private label
Apparel

About S.P.A
Introduction
type
Success case
Failure case
How to success
Introduction
Type
VM(visual merchandising) strategy
Fast fashion
Small Batch planning & flexible production
Speed
Characteristics

About S.P.A
Type of S.P.A
type
Success ca
 

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