소비자행동론 미스터 도넛의 소비자 인지도 조사

소비자행동론 미스터 도넛의 소비자 인지도 조사 [소비자행동론] 미스터 도넛의 소비자 인지도 조사.pptx 목차 1.Introduction 2.Research results - Importance level - Strength and weakness of brands - Comparative analysis - Mister donut customers’ satisfactions 3.Suggestions for Mister Donuts 본문 Dunkin Donuts has highest visitation rate Mister Donut has the lowest visitation rate - Main reason in visiting is for socializing with 64% of the correspondents’ confirm Diverse donuts Filling when eating Fast order Discount in bulk Discount cards, partnership Use of coupons Diverse discount events Number of stores Found in main streets Located in Dept. stores Commercial exposure Good rendezvous point 본문내용 ness of brands - Comparative analysis - Mister donut customers’ satisfactions 3. Suggestions for Mister Donuts Introduction 1. Introduction Sample group statistics Total of 100 people 37% 63% 1. Introduction Market share of donut industry in Korea Since 2007 Apr Since 2004 Dec Since 1994 1. Introduction Number of stores in Korea 1. Introduction Japanese Market Share 90% 1. Introduction Cons