마케팅 조사론 여행사 마케팅 제안서(영문)

마케팅 조사론 여행사 마케팅 제안서(영문) [마케팅 조사론] 여행사 마케팅 제안서(영문).pptx 목차 1.Who is our client? – Basic Information 2.Who is our client? – Revenue Structure & Customer Base 3.Who is our client? – Current Advertisement 4.Managerial Problem 5.Research Objective 6.To Answer to Research Questions 7.FGI 8.Survey 9.Survey – Segmentation 10.Survey – Other Finding 11.Survey – Contents 12.Survey – Channel 13.Suggestion 14.Limitation 본문 Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets. Information about flight tickets in the ads would appeal to the customers. People get information about flight tickets on the internet. Gold Tour Club should advertise online. - Sell special package products for students during vacations - Move its location to the Central Square instead of the Lyceum - Try to relate with the exchange student program - Use KUBA: include it in the KUBA tours and in the introduction days,give a flyer during the introduction days - Display advertisements in English - Discount advantages for KU students - Be kind to customers - Lower the price 본문내용 Location Product Business Hour Website Manager Manager’s English Skill Lyceum 1st floor (previously in Woodang Hall) Flight tickets, train tickets, travel packages, document services, mobile phones for foreigners, etc. 9am7pm www.goldtourclub.co.kr Young-Man Song Not good Who is our client?Revenue Structure & Customer Base 2 Most of Gold Tour Club’s revenue comes from international flight ti