소비자행동론 모바일 쇼핑에 대하여(영문)

소비자행동론 모바일 쇼핑에 대하여(영문) [소비자행동론] 모바일 쇼핑에 대하여(영문).pptx 목차 Ⅰ. Using Cell Phones for Price and Product Comparisons Ⅱ. Sparkling Idea: Marketing Diamonds Online Ⅲ. Discussion Questions 본문 NearbyNow was founded to simplify shopping for today’s consumers who browse online but buy in stores. By allowing shoppers to find products, brands, or sales locally, and to scan the inventory at any given shopping center, we provide a convenient shopping experience for the consumer and an effective marketing tool for merchants looking to motivate local customers. NearbyNow’s mission is to enable anyone, anywhere to find the nearest place to buy anything. Founded in 1999, www.bluenile.com Thelargest online retailer of certified diamonds and fine jewelry. “Blue Nile is bigger than the next three largest online jewelers combined.” - Internet Retailer Magazine 본문내용 Sparkling Idea: Marketing Diamonds Online Ⅲ. Discussion Questions Using Cell Phones for Price and Product Comparisons Ⅰ. 1.Using Cell Phones for Price and Product Comparisons Reasonable Convenient Ubiquitous Compare prices and product performance, Search various information 1.What is Mobile Shopping? 1.Using Cell Phones for Price and Product Comparisons 2. Examples of mobile sopping comp