마케팅 조사론 공포영화 출시에 적절한 시기 조사(영문)

마케팅 조사론 공포영화 출시에 적절한 시기 조사(영문) [마케팅 조사론] 공포영화 출시에 적절한 시기 조사(영문).pptx 목차 1.Research Objective 2.How to Get Answer for Research Questions 3.FGI 4.Data Analysis 5.Data Analysis 2 6.Suggestion 본문 “White” Has the characteristic of an Eastern horror movie (appearance of ghost or spirit) Main actress is from a famous girl group (should attract young target) Customers Most horror movie viewers are young people (age: 15-29) → It is better not to release ‘White’ during the exam period These people watch 19 movies per year, monthly 1.5 (from “2009 consumer survey for movie”) → Therefore if ‘White’ is released at the same time as the blockbusters, it will be difficult to be successful. Many expected blockbuster movies are planned to release in next year, especially in July and late summer It’s better to avoid them! 본문내용 f viewers? 2. Which factors do people consider when they choose a movie in the cinema? Specified Research Questions “Should CJ consider releasing White in May, ahead of competing horror films?” Research Objective 2 How to Get Answer for Research Questions 3 FGI - 40 minutes (conducted in Korean) - Explanation of our purpose - Write rapport Introduction FGI Major Topic Questions about horror