경영학 IKEA SCM과 한국시장 진출 전략(영문)

경영학 IKEA SCM과 한국시장 진출 전략(영문) [경영학] IKEA SCM과 한국시장 진출 전략(영문).docx 목차 -About IKEA(history) -SCM Of IKEA 1.IKEA’s structure, global supply chain planning concept 2.Features 3.Benefits 4.Case study : The Alve Office Furniture Range 본문 Conclusion About IKEA The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.” IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the worlds largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founders name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden). The firm is known for the attention it gives to cost control, operational details and continuous product development, allowing it to lower its prices by an of average 2 to 3% over the decade to 2010, while continuing its global expansion. The groups of companies that form IKEA are all controlled by INGKA Holding B.V., a Dutch corporation, which in turn is controlled by a tax-exempt, not-for-profit Dutch foundation. The intellectual property of IKEA is controlled by a series of corporations that can be traced to the Netherlands Antilles and to the Interogo Foundation in Liechtenstein. INGKA Holding B.V. owns the industrial group Swedwood, which sources the manufacturing of IKEA furniture, the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products in the IKEA range. INGKA Holding B.V. is wholly owned by Stichting INGKA Foundation, which is a non-profit foundation registered in Leiden, Netherlands. The European logistics centre is located in Dortmund, Germany, and the Asian logistics centre is located in Singapore. 본문내용 tures Benefits Case study : The Alve Office Furniture Range Conclusion About IKEA The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.” IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and