2013년 7월 21일 일요일

경영학 경쟁정보의 개념과 사례, 마케팅 전략(영문)

경영학 경쟁정보의 개념과 사례, 마케팅 전략(영문)
[경영학] 경쟁정보의 개념과 사례, 마케팅 전략(영문).pptx


목차
1. Introduction
2. What is Competitive Intelligence?
3. The growth of Competitive Intelligence
4. Library science Education and Competitive Intelligence in the United States
5. Conclusion
6. Discussion


본문
1. Introduction
The major topic of this study


What Competitive Intelligence means
2) Importance of ethics in its practice
3) How some Library and Information Science Schools in the United States are developing programs in CI


2. What is Competitive Intelligence?
Competitive
Intelligence

Legal collection and analysis of information conducted by using information databases and other "open sources" and through ethical inquiry.

Process of enhancing marketplace competitiveness


Systematic and ethical program for gathering, analyzing, and managing external information that can affect your companys plans, decisions, and operations.


본문내용
Competitive Intelligence in the United States

Introduction
The growth of Competitive Intelligence
Contents
What is Competitive Intelligence?
Conclusion
Discussion
Library science Education and Competitive Intelligence in the United States

Introduction
1.

1. Introduction
What Competitive Intelligence means
2) Importance of ethics in its practice
3) How some Library and Information Science Schoo
 

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