목차 Characteristics of Optimus-Q Hypotheses. Results ofour In-depth interviews. Our survey question What makes you have a mind that buying a "Smart Phone"? Brand image Performance Brand image
How to get conquest?
What is the “High-Tech Marketing”? New Market QWERTY New Slogan Expected effect
본문 Brand Image is not all of the product
We have to do something for market share
Smart Phone is Multi Functional High - Tech Fast Growth
본문내용 s selling at a low price has a track-ball Characteristics of Optimus-Q
A comparison between Optimus-Q and Galaxy S
Characteristics of Optimus-Q
1. By emphasizing a high quality and low price of Optimus-Q,we could increase the market share 2. 10s and 20s consumers may prefer a qwerty keypad There are two hypotheses. In-depth interview Hypotheses.
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