마케팅 조사론 여행사 마케팅 제안서(영문)

마케팅 조사론 여행사 마케팅 제안서(영문) [마케팅 조사론] 여행사 마케팅 제안서(영문).docx 본문 We conducted the FGI with eight Korea University students. This was convenient both because they are the main customers and because they are a homogenous group which usually makes the talk easier. Here we discussed several topics and the main insights were that the awareness of Gold Tour Club is really low and that word of mouth is an extremely important awareness tool. Furthermore they gave us several ideas of how to advertise. To gain more specific information we later conducted a survey. Before we distributed the survey we did a pretest to make sure there were no errors.When the pretest was done we only distributed the survey to Korea University students. However two people outside Korea University managed to find the survey anyway but if they answered they weren’t related to Korea University in the first question, the survey ended for them. In the survey we asked many different questions about travel habbits, expectations, information channels, Gold Tour Club and so on. In the end we asked about the demographics. We did this in the end because some people find these questions personal and therefore will have a tendency to stop the survey if they are asked it in the beginning. 본문내용 ger is Young-Man Song who has worked more than 10 years in this department (it was previously located in Woo-Dang Hall). The travel agency sells flight tickets, train tickets, travel packages, and processes documents related to travel. In 2009 their average sales per month were around 150,000,000 won and most of the sales came from selling flight tickets. The average number of customers was around