| 
 목차
 
 1.Vision & opportunity
 2.Goal setting
 3.Mission 
statement
 4.Segmentation
 5.Feedback
 
 
 
 본문
 Four out of ten 
employees can’t breakfast
 
 
 So, busy employees are needed for 
well-being breakfast
 
 compete to sell at the lowest prices.
 provide 
convenience.
 Delicious & 
healthy
 
 inherent competitiveness
 
 
 ⑴ A goal of our 
company :
 
 “ The best well-being moving restaurant in Korea. ”
 
 ☞ 
We will provide well-being food with Korean workers
 
 ⑵ Ways to achieve our 
goal
 
 ☞ The First step
 
 ‘ We will provide well-being food with 
workers in the ‘Yeouido’ or ‘Jongno’ by using a truck. ‘
 
 
 
 
 *Point of mission statement
 1. Moderns get interested in 
keeping their bodies.
 2. We need to give foods at inexpensive price for 
getting many customers.
 3.People wouldn’tbuy just a meal, also Image.
 
 Systematization group
 Main marketer
 Offer 
Strategy
 
 Systematization supply chains
 Supply resource 
management
 
 Develop nutrition food
 Research well-being 
profit
 
 
 본문내용
 
 Mission 
statement
 Segmentation
 Feedback
 Contents
 
 Vision & 
opportunity
 
 Reality of employees
 Four out of ten employees can’t 
breakfast
 
 Source: www.career.co.kr,
 Why?
 
 EmployeesTrouble
 
 So, busy employees are needed for 
well-being breakfast
 
 Place
 Floatingpopulation ofworkers(서울특별시 서울통계청 
출처)
 
 
 SWOT ANALYSIS
 S
 Accessibleto consumersthan 
our
 competitorsis high
 Smallcapital
 Lack of human 
resou
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