경영학 G&B 영어학원 기업 분석(영문)

경영학 G&B 영어학원 기업 분석(영문) [경영학] G&B 영어학원 기업 분석(영문).docx 목차 1.*Company Background 2.*5 force theory 3.*case background 4.*strategic Priorities 5.**Our present: Persil 본문 Blue Ocean Strategy at Henkel *Company Background •Foundation : 1876 •Headquarter : Düsseldorf/ Germany •Employees : About 50,000 •Well-known brands : Persil, Schwarzkopf, Loctite(홈키파, 홈매트) •‘A brand like a friend’ •Business areas –Laundry & Home care -Cosmetics/ Toiletries -Adhesive Technologies World’s sustainable company. World’s most ethical company. Social responsibility (Henkel Smile) *5 force theory Intensity of rivalry Many firms already established in the industry  Low rivalry among established firms  Rivalry is not a major issue Threat of new entrants 본문내용 any Employees : About 50,000 Well-known brands : Persil, Schwarzkopf, Loctite(홈키파, 홈매트) ‘A brand like a friend’ Business areas Laundry & Home care -Cosmetics/ Toiletries -Adhesive Technologies World’s sustainable company. World’s most ethical company. Social responsibility (Henkel Smile) *5 force theory Intensity of rivalry Many firms already established in the industry Low rivalry among establi