경영학 IKEA SCM과 CRM 전략

경영학 IKEA SCM과 CRM 전략 [경영학] IKEA SCM과 CRM 전략.pptx 목차 1.Intro 2.ES system of IKEA 3.Case study 4.Conclusion 본문 Enterprise systems (ES) are large-scale, integrated application-software packages It is used the computational, data storage, and data transmission power of modern information technology to support business processes, information flows, reporting, and data analytics within and between complex organizations. Part 2, I’ll talk about es system of IKEA. So, what is ikea? Some korean students may not have heard about ikea. Ikea is a swedish A Swedish furniture company founded in 1943 by Ingvar Kamprad It entered into US market in 1985, philadephia. The core value of ikea is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.” At the moment, it is one of the biggest furniture company and there are 300 shopS in the World, Brand Value : 6.5 billion Euro (2008) and 410 million people purchase in IKEA Scm in ikea. First of all, IKEA’s supply chain objective is finding cheaper labors and materials. As the result, ikea has been increasing the amount of purchasing from developing countries. For 10 years, it increased 16% and it was useful to decrease production cost. 2. Characteristic 3. As detail, ikea is using labor cost difference between countries. Simply, they purchase from developing countries in a cheap price and sell their product to developed countries expensively. They are using cheap labors from various countries, if u see the chart, we can find that the average salary of developing countries is only 1.75 euro. So, ikea make them produce items, and sell it to quite rich countries. Actually, 95% sales are occurred in europe and NA and quarter of suppliers are from eastern europe. 본문내용 ystem? 2. ES system of IKEA Case study Conclusion Part 1. Enterprise systems (ES) are large-scale, integrated application-software packages 1.1 What is ES system? Computational Data storage Transmission Intro ES system in IKEA 2.1 What is IKEA? 2.2 SCM in IKEA 2.3 CRM in IKEA Case study Conclusion Part 2. 2.1 What is IKEA? A Swedish furniture company founded in 1943 by Ingvar Kamprad Entered