국제경영 하나투어 Five Force Model 분석(영문)

국제경영 하나투어 Five Force Model 분석(영문) [국제경영] 하나투어 Five Force Model 분석(영문).pptx 목차 1.Introduction of Travel Industry 2.Introduction of Hana Tour 3.Analysis of SWOT 4.Analysis of Five Force Model 5.2 x 2 Matrix 6.Our Strategy 7.Conclusion 본문 History of Travel Industry 1947, Beginning of travel airways, Domestic travel starts. 2. 세방 travel agencies 1960, a private enterprise established. Primary duty : sold flight and railway tickets. 3. 1961, Law of Tourism Industry Promotionestablished. 4. 1986, Liberalization of international tourism 5. 1990, Beginning of internet travel industry Increasing of direct dealing between buyers and suppliers (e.g. Hotel & Airline) Diversification of airline tickets’ sales approaches Entry of diverse markets Entry of foreign country agency Diversification of travel Products New type of travel 본문내용 ysis of Five Force Model 2 x 2 Matrix Our Strategy Conclusion Introduction of Travel Industry History of Travel Industry 1947, Beginning of travel airways, Domestic travel starts. 2. 세방 travel agencies 1960, a private enterprise established. Primary duty : sold flight and railway tickets. 3. 1961, Law of Tourism Industry Promotion established. 4. 1986, Liberalization of international tourism 5.