BUT, Other companies’ products are at rapid
growth
S Consumers like hot taste SHIN ramen’s outstanding
Market share(68%) Powerful brand image R/D ability
W Old
image Consumerswho don’t like hot taste exist Argument on MSG
additive SHIN ramen BLACK failed
O
Stable market share
holding Young 1_people family increase Synergy effectwith emergence
of competitors
T The competition with other companies is
intensifying. (e.g 꼬꼬면 / 나가사키 짬뽕) Tightened ristrictions on Domestic
environmental factors Consumer’s awareness of instant food is
changing
본문내용 TP - 4P_MIX
CONTENTS_
Chapter1. Matket Analysis
Market
Analysis
Market Analysis Market share of Nongshim Ramen is
68%
Market Analysis In 2011. 7 Nongshim was monopolizing the
market In 2011. 10 Nongshim still has NO.1 market share BUT, Other
companies’ products are at rapid growth
Market Analysis Consumers like
hot taste SHIN ramen’s outstanding Market share(68%) Powerful brand
image R/D a
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