2013년 7월 8일 월요일

마케팅 신라면 블랙 STP, 4P 마케팅 분석(영문)

마케팅 신라면 블랙 STP, 4P 마케팅 분석(영문)
[마케팅] 신라면 블랙 STP, 4P 마케팅 분석(영문).pptx


목차
1.Market Analysis

2.STP

3.4P_MIX

4.Why SHIN RAMEN BLACK Failed
- STP
- 4P_MIX


본문
Market share of Nongshim Ramen is 68%


In 2011. 7
Nongshim was
monopolizing the market

In 2011. a10
Nongshim still has NO.1 market share

BUT,
Other companies’ products are at rapid growth

S
Consumers like hot taste
SHIN ramen’s outstanding
Market share(68%)
Powerful brand image
R/D ability

W
Old image
Consumerswho don’t like
hot taste exist
Argument on MSG additive
SHIN ramen BLACK failed

O

Stable market share holding
Young 1_people family
increase
Synergy effectwith
emergence of competitors

T
The competition with other
companies is intensifying.
(e.g 꼬꼬면 / 나가사키 짬뽕)
Tightened ristrictions on
Domestic environmental
factors
Consumer’s awareness of
instant food is changing



본문내용
TP
- 4P_MIX
CONTENTS_

Chapter1.
Matket Analysis

Market Analysis

Market Analysis
Market share of Nongshim Ramen is 68%

Market Analysis
In 2011. 7
Nongshim was
monopolizing the market
In 2011. 10
Nongshim still has NO.1 market share
BUT,
Other companies’ products are at rapid growth

Market Analysis
Consumers like hot taste
SHIN ramen’s outstanding
Market share(68%)
Powerful brand image
R/D a
 

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