목차
1.Situation Analysis
2.SWOT
Analysis
3.STP
4.Concept
5.Objectives
&
6.Strategies
본문
Target analysis
Family is important to
30s40s
Growth of purchasing foreign car in 30s
In last 5years, the
rate ofpurchase in 30s40S has been increased.
2) They feel the greatest
importance of family among all generations.
-They look for family value and
finding meaning of life
Family life is more matter than success of work to
me
the average: 43.2 %30s answer:52.25
3) Important
children to 30s40s
-Most women give birth in their 30s
-Children is the
most important factor for happiness of men in 30s40s
4) Prefer substance
and quality of life to luxurious and material
ex) They think house as object
of experience, not as possession.
본문내용
bjectives
&
Strategies
Situation Analysis
Premium ?
Consumers’
Surplus Value
Consumer
Company
Analysis of
Environment
premium
Basic
value
Basic
Value
=
Non-premium
Product &
Service
payment
Premium
PREMIUM in the automobile market
The
number and MS of imported car is steadily increasing
< Change of sales of
imported car & change of the MS>
* Sales :
The number of sales of
imported car
* Mar |
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