소비자 행태론 명품 소비 심리 연구(영문)

소비자 행태론 명품 소비 심리 연구(영문) [소비자 행태론] 명품 소비 심리 연구(영문).pptx 목차 1. Research motivations & Latest trends, news 2. Characteristics of luxury items user 3. Needs of luxury items user 4. Source 본문 1.Research motivations & Latest trends, news • Luxurious goods consumption exceeded Japan. • Luxurious goods consumption occupy 5% in Domestic economy income. • Korea’s luxurious goods consumption is recognized issue that persisted and hard to solve. • Luxurious goods is the thing which famous or expensive. • Luxurious goods consumption increase steadily. • We recognized characteristics and desire of a consumer buying luxurious goods • Consumers increase to buying luxurious good an afternoon in department. Consumers can enter it if so have to wait 1 ~ 2 hour. It is new scenery while a domestic designer goods market grows. 본문내용 aracteristics of luxury items user 3. Needs of luxury items user 4. Source 1.Research motivations & Latest trends, news Luxurious goods consumption exceeded Japan. Luxurious goods consumption occupy 5% in Domestic economy income. Korea’s luxurious goods consumption is recognized issue that persisted and hard to solve. Luxurious goods is the thing which famous or expensive. Luxurious goods 참고문헌 http://news.mk.co.kr/newsRead.php?year=2011&no=649875매일경제 http://cafe.naver.com/cyreporter/132네이버블로그 http://cafe.naver.com/marketingchallenger 리서치 전문업체 영앤루비캠 AASP 홍성태,이상현 외 http://skinc.tistory.com/679명품 구매 심리에 대해 http://blog.naver.com/loving_3/120139628098소비자의 니즈에 대해 네이버 백과사전용어관련 위키백과용어관련 http://autotimes.hankyung.com/apps/news.sub_view?popup=0&nid=81&nkey=125346명품과 자동차는 관여도가 높다는 공통점-브랜드 로열티 http://news.mk.co.kr/newsRead.php?year=2011&no=700775 명품 구매 또는 사용의 우월감, 과시욕-구찌 고무신 http://stylem.mt.co.kr/styview.php?no=2010051910051443426&type=1 루이비통에 대해 http://biz.heraldm.com/common/Detail.jsp?newsMLId=20070720000162 3초백, 5초백, 7초백 등 명품 홍역 http://www.louisvuitton.com/kr/flash/index.jsp?direct1=home_entry_kr0 루이비통 코리아 홈페이지 http://www.chanel.com/ko_KR/ 샤넬 코리아 홈페이지