서비스마케팅 Distributing Services의 이해(영문)

서비스마케팅 Distributing Services의 이해(영문)

[서비스마케팅] Distributing Services의 이해(영문).pptx

목차 1.Introduction 2.Distribution 3.Type of contact: 4.options for service delivery 5.Decisions about place and time 6.Service delivery in cyberspace 7.The role of intermediaries 8.Internationally distributed services 본문 Export the service concept Import customers Transport customers to new locations involves services to the customer’s physical possessions. Export the service to a local service factory. Import customers Export the information via telecommunications and transform it locally. Market Drivers Competition Drivers Technology Drivers Cost Drivers Government Drivers 본문내용 ion + 2 Trends Trend 1 Internet Speed Revolution! Trend 2 Globalization Distribution Type of contact : Options for service delivery Decisions about place and time Service delivery in cyberspace The role of intermediaries Internationally distributed services Contents Distribution Distribution In service Experience Information No form No paper Why? 2. Negotiation flow 1. Information and promo