경영학 테스코(TESCO) 경영전략(Walmart와 비교분석)(영문)

경영학 테스코(TESCO) 경영전략(Walmart와 비교분석)(영문)

[경영학] 테스코(TESCO) 경영전략(Walmart와 비교분석)(영문).ppt

목차 1.About TESCO 2.Marketing strategy 3.SWOT 4.WALMART vs. TESCO 5.4P 6.Impact 본문 1919 - Founded TESCO 1924 - The first own-brand product 1956 - The first TESCO self-service supermarket 1963 - Green shield stamps 1992 - Launched ‘Every little helps’ 1995 - Launched Club card 1996 - Launched tesco.com 1929 - The first TESCO store 1995 - Entering Hungary 1997 - Entering the Republic of Ireland 1998 - Entering Taiwan 1999 - Entering South Korea 2004 - Entering China 2007 - Entering the U.S.A Samsung Tesco HomePlus Glocalizaion Shinbaration Customerization to Korean people Value retail store ( highest value for customer)‏ Low price &Comfortable shopping place Various scopes 본문내용 lsTesco Christmas Commercial 2007 Ⅰ. About TESCO History Purpose Location 1. 2. 3. 4. Vision & Value Ⅰ -1. Vision & Value Effect For our people and our customers Groceries, loans and mobile phones Treat people how we like to be treated Ⅰ-2. Purpose Earning customers’ lifetime loyalty TESCO in the U.K 261,142 employees 25.9 million sq ft. sales area 1,898 stores 153 stores opening in 2006/07