마케팅 삼양라면 마케팅분석(영문레포트)

마케팅 삼양라면 마케팅분석(영문레포트)

삼양라면.ppt

목차 1 Industry 2 Competitors 3 Consumers 4 Company 5 Ad objective 6 Advertising strategy 본문 Concept : noodle with family Target audience : housewife Slogan : love between family Feature : aggressive marketing 본문내용 Ad objective 6 Advertising strategy AGENDA Industry Analysis Saturated noodle market Market scale Growth rate < market scale & growth rate> (unit : hundred million won) 2001 2002 2003 Industry Analysis Packet noodles’ reducing and cup noodles’ growing Packet noodle Cup noodle 2001 2002 2003 Industry Analysis Variety of products 새콤달콤시원면, 볶음김치면, 오곡오곡오라면, 생우동, 순면클로렐라, 짬뽕왕뚜껑 Korea Yakult 요리재미라뽀 하고 싶은 말 6명의 조원들이 한학기동안 열심히잘만들었습니다. 많은도움될겁니다^^