경영학 하얏트호텔(Hyatt) 마케팅 전략(영문)

경영학 하얏트호텔(Hyatt) 마케팅 전략(영문)

[경영학] 하얏트호텔(Hyatt) 마케팅 전략(영문).pptx

목차 -What is a HOTEL? -Hyatt Introduction -Why Hyatt? -Hyatt’s Marketing Strategy 4 brands of Hyatt Central Reservation Sys-SPIRIT - Competition Analysis Hotel Shilla SWOT Analysis (Shilla v. Hyatt) Comparative Analysis -Conclusion 본문 HYATT CLIP: PICTURES OF HYATTs (OMITTED DUE TO FILE SIZE) 1. Grand Hyatt : in the center of business and the most luxurious area of the representative city HANNAM-DONG, YONGSAN-GU, SEOUL 2. Park Hyatt : in the most luxurious area ofthe representative city DAECHEE-DONG, GANGNAM-GU, SEOUL [SPIRIT SYSTEM]-Central Reservation System of Hyatt Can handle 200,000,000 businesses in a year w/o problems Provides a variety of information such as room charge, existence of cable TVs, and the distance between the hotel and the airport to all Hyatt accommodations, etc. Travel companies are able to make a reservation directly through the connection with 20 airport reservation system [SPIRIT SYSTEM]-Central Reservation System of Hyatt Purpose: Set up for increasing the ratio of the number of reservation per a call without increase the average time foranswering a call Special Feature: Having a purpose of providing faster and more accurate central reservation system with considerably cut-down cost 본문내용 yatt Introduction Why Hyatt? Hyatt’s Marketing Strategy 4 brands of Hyatt Central Reservation Sys-SPIRIT - Competition Analysis Hotel Shilla SWOT Analysis (Shilla v. Hyatt) Comparative Analysis Conclusion Image image image What is a “HOTEL”? a building where travelers can pay for lodging and meals and other services - Wordnet by Princeton University The Hyatt Story Hyatt Corporation opened its