마케팅 패스트패션 spa spao 스파오 마케팅전략

마케팅 패스트패션 spa spao 스파오 마케팅전략 [마케팅] 패스트패션 spa spao 스파오 마케팅전략.pptx 목차 1. Situational Analysis 2. Marketing Goal 3. STP 4. Marketing Mix 본문 pecialty store retailer of rivate labelpparel One company does from the production to retailing, and distribution Can produce the latest fashion clothes with relatively cheaper price Cultural environment Sensitive to ‘trend’ Social environment Rapid changing society Economic environment SPA brand market↑ 본문내용 tailer of rivate label pparel Introduction One company does from the production to retailing, and distribution Can produce the latest fashion clothes with relatively cheaper price S P A S Macro Environment Rapid changing society Social environment SPA brand market↑ Economic environment Cultural environment Sensitive to ‘trend’ From Thompson Research, Samsung Economic Research Institute S Mi