경영학 코카콜라 마케팅 성공사례(영문)

경영학 코카콜라 마케팅 성공사례(영문) [경영학] 코카콜라 마케팅 성공사례(영문).pptx 목차 1. The reason why wechose Coca-Cola 2. Corporate Profile and History 3. Successful marketing strategy of Coca-Cola - Media marketing - Social marketing - Character marketing - Sports marketing 4. The future of Coca-Cola 5. Questions 본문 What is Coca-Cola Company? -multinational -John Stith Pemberton -franchised -anchor bottler -Atlanta, Georgia 1894 A modest start for a bold idea 1899 The first bottling agreement 1900-1909 Rapid growth 1916 Birth of the contour bottle 1920s Bottling overtakes fountain sales 1920s and 30s International expansion 1940s Post-war growth 1950s Packaging innovations 1960s New brands introduced 1970s-80s Consolidation to serve customers 1990s New and growing markets 21st Century 본문내용 e and History 3. Successful marketing strategy of Coca-Cola - Media marketing - Social marketing - Character marketing - Sports marketing 4. The future of Coca-Cola 5. Questions The reason why we chose Coca-Cola Coca-Cola is the product we can access easily Coca-Cola won the first prize in assets in the world Coca-Cola has various and unique marketing strategies Corporate Profile and History Wh 참고문헌 Advertising Age(http://adage.com) http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=108&oid=044&aid=0000030821 http://www.thecoca-colacompany.com www.meltatl.com 네이버 백과사전 위키피디아 백과사전