조직론 LG전자 조직의 문제점과 해결방안 연구 (영문)

조직론 LG전자 조직의 문제점과 해결방안 연구 (영문) [조직론] LG전자 조직의 문제점과 해결방안 연구 (영문).docx 목차 1.Introduction What is LG Electronics 2.Main Subject The problems Analysis of LG MC Solution about LG Theory 3.Interview 4.Conclusion 본문 handset unit. LG Electronics has yet to show the potential of producing smartphones that could challenge Apple and Samsung’s lead in consumer smartphones, ``LG Electronics’ home entertainment division, which handles the television business, may also see some changes soon. It’s apparent that the company can’t compete with its rivals under its current structure.’’ Sales from LG’s home entertainment division, which takes up almost 40 percent of the company’s total revenue, rose 9 percent to 5.359 trillion won from 4.923 trillion won in the third quarter. Mobile phone takes up almost 50 percent of the company’s total revenue in 2009. but mobile phone which takes up a few percent of the company’s total revenue, operating profit fell to 122.9 billion won during the latest quarter from 227 billion won a year earlier, rampaged by higher market competition. 3. LG AND STRATEGICAL ORGANIZATION New LG Electronics boss Koo Bon-joon is wielding the scalpel on the company’s struggling mobile-phone unit, announcing major restructuring that was highlighted by the dissolving of the smart-phone and feature-phone development units. Despite its status as the world’s third-largest handset vendor behind Nokia and Samsung Electronics, LG Electronics has been alarmed by its miniscule status in the market for smart-phones, which provide larger margins than conventional phones. The smart-phone and feature-phone design teams had been the key units of LG Electronics’ mobile communications division (MCD) and obvious targets of criticism for the company’s incompetence in delivering products that could hold the fort against the iPhone and BlackBerry. 본문내용 olution about LG Theory Interview Conclusion What is LG Electronics 1. WHAT IS MC(mobile communications) division of LG Electronics Inc. LG Electronics has five divisions. DA, DD, DM, MC, CTO Division Field DA(Digital Appliance) Air conditioner, Refrigerator, Laundry like White goods DD(Digital Display) TV, Monitor DM(Digital Media) Audio, Video, PC, laptop computer. MC(Mobile Communication) Mobi