목차 1.About Maxim Company introduction Brand scope
2.India Market Analysis General
information Culture Economy Political/legal The chart 3.Indian
Coffee Market Analysis History size of coffee market estimation of
volumes Competitors 4.Segmentation , Targeting, positioning 5.4
P’s Product strategy Price Place Promotion 6.SWOT Analysis
7.Value Chain
본문 1.1 About Maxim
Launched in 1980,
DongSuh Food. Inc.’s main brand No. 1 Brand in Korean coffee
market Introduced F/D (Frozen Dry) type instant coffee to Korean coffee
market
1986.12 Export to the U.S 1994.9 Launched Maxim Columbia,
Brazil, and Kilimanjaro 1998.2 Export to Europe 1999.3 Awarded for No. 1
Brand in Coffee (한국능률협회) 1999.9 Awarded for Best Satisfying Brand
(소비문화대전) 2001.3Korea Power Brand No.1 2003.7 Awarded for Best Brand by
Women customers 2007.12 Arabica 100 received Marketing award INSTANT
COFEE
F/D Type instant coffee which upgraded the taste and aroma
READY TO DRINK
100% Arabica Beans extracted in
espresso ROASTED & GROUND
New standard for Korea’s premium coffee
beans
본문내용 tion Culture Economy Political/legal The
chart Indian Coffee Market Analysis History size of coffee
market estimation of volumes Competitors Segmentation , Targeting,
positioning 4 P’s Product strategy Price Place Promotion
SWOT Analysis Value Chain
1986.12 Export to the U.S 1994. 9
Launched Maxim Columbia, Brazil, and Kilimanjaro 1998. 2 Export to
Europe 1999. 3 Awarded for No. 1 Brand in
C
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